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Playzido, iSoftBet Sign Content Distribution Deal
Playzido gaming titles, including flagship Deal Or No Deal series, are now available on iSoftBet’s GAP online casino content aggregator
Online gambling software companies iSoftBet and Playzido have inked a content distribution deal, under the terms of which Playzido will integrate some of its most iconic titles on iSoftBet’s Game Aggregation Platform (GAP).
Playzido is part of the Endemol Shine Group and the developer behind the popular Deal Or No Deal series. As part of its partnership with iSoftBet, the company will be able to add its flagship games as well as other popular titles, including player-favorite Oliver Twist, into GAP.
The online casino content aggregator currently contains more than 3,000 games sourced from more than 50 of the industry’s largest third-parties of gaming content. GAP also features a plethora of marketing and real-time gamification tools, including In-Game, a real-time cross-platform gamification layer, which iSoftBet debuted during this year’s ICE in London.
The partnership between Playzido and iSoftBet will make the former’s titles available to a quickly growing number of online gambling operators that opt for iSoftBet’s GAP platform. Through various deals, the titles integrated into the content aggregator are currently available in more than 15 regulated markets.
An Extremely Exciting Step
Commenting on their latest GAP deal, Michael Probert, Chief Commercial Officer at iSoftBet, said that they are “thrilled to welcome Playzido into the GAP family” as the company has an impressive content portfolio and some of the most engaging brands in the online gambling industry.
Mr. Probert added that the partnership with Playzido marks “an extremely exciting step” for iSoftBet and its content aggregator.
Playzido’s Managing Director, Stuart Banks, said that they are delighted to be working with iSoftBet in their effort to “enhance the distribution of Playzido games”. The deal will increase considerably the number of operators that can access Playzido’s “super-brands such as Deal Or No Deal” for the first time, Mr. Banks went on to say.
iSoftBet’s partnership with Playzido has been the latest of a series of important deals the online gaming supplier has penned in recent weeks. Early last month, the company signed online lottery operator Jinni Lotto as a new customer to assist its first foray into the online casino vertical. Under the deal, Jinni Lotto was able to go live with iSoftBet’s in-house titles as well as with the more than 3,000 third-party games on its GAP platform.
The provider announced later in May that it has expanded its footprint into the Portuguese gaming market through a deal with local business CasinoSolverde.pt. Under that deal, iSoftBet’s proprietary titles as well as third-party games went live with one of Portugal’s largest online gambling operations.
iSoftBet also secured expansion across the Baltics through a recent partnership with Lithuanian online gambling operator TOPsport. The deal, similar to the previous two, saw TOPsport gain access to the provider’s in-house titles as well as to the more than 3,000 slots and table games available on its GAP content aggregator.
June 10, 2019