Meruelo Group’s SLS officially re-branded “Sahara Las Vegas”

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Meruelo Group’s SLS officially re-branded “Sahara Las Vegas”

As part of a $150 million rebranding effort that will reportedly run through next year, at 12:01 am on Thursday, August 29, 2019, SLS Las Vegas officially returned to a version of the property’s original name, Sahara Las Vegas. Fifty-five-year-old Cuban-American billionaire Alex Meruelo’s, The Meruelo Group, purchased the 67-year-old property for an undisclosed price […]

 


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